Online+Advertising

[|Online Advertising] The internet not only connects people from all over the world, but it also connects advertisers and marketers to consumers. The internet advertising has a wide reach and can reach people from all over the world where as Newspaper advertisements can only reach people from certain areas. Internet advertising is huge and it is constantly growing. People spend all day on their computers where as people might spend five minutes in their day reading a newspaper, therefore internet advertisements are more likely to reach people than newspaper advertisements. This is why the Internet is a great venue for advertising. If you own a business and you are not using the Internet to advertise and get your business out there then you are going to be left behind (Listing). In this new age of technology, the Internet is the key to advertising success (Listing). Especially for small businesses which can use the Internet for advertising and propel their businesses forward even if they have a small advertising budget (Listing). With the invention of the Internet advertising changed forever.
 * Basic Information:**

Internet advertising has become the norm. You will not find a company that does not include internet ads in their advertising budget. Internet advertising is also economically beneficial to companies because the internet can display ads in very different ways which causes internet ads to be a lot more inexpensive than TV, magazine, or radio advertisements (Overview). When it comes to internet ads, there are five different major types that are used, e-mail, banner, spyware, pop-up, and contextual. There are two different types of e-mail ads, there are the e-mail ads based on a subscription and there are e-mail ads due to spamming. Banner advertisements take up a small portion of a website and there goal is to get customers to click them and go to the advertisers website. Spyware is an illegal form of advertising. This is when someone hacks into your computer and then supplies advertisements. Pop-up ads create a new browser window when you click on a website. The final major type of advertisement used on the internet is contextual which are ads that are within the website they are selling for (Overview).Everyone is use to the pop-up ads and the pop- up banners, and the pop-under windows that have become internet advertising. These are tactics used by online advertisers to make it hard for consumers to avoid their ads (McCoy 85). With Internet advertising also came legal and illegal advertising. Legal advertising includes search engines, such as Google which has suggested websites and companies have to pay at the top of your search results. Legal advertising also includes banners, pop-ups, and contextual advertising because these forms of advertising require the consent of the owners of the website that they are on (Overview). The last form of legal advertising is when someone voluntarily signs on to a e-mail list for a website (Overview). Illegal advertising is spamming which is when companies send bulk e-mails to recipients that did not ask for e-mails from them (Citation). Spamming is illegal and companies do not spam because there is a high penalty for using it to reach potential customers (Overview). Internet advertising is cheap and effective for companies, but it can be annoying for consumers.

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