Works+Cited


 * Sources we found very helpful: **

• __Newspaper Advertising - Advantages & Disadvantages__
====We found this site helpful because it was very clear in the good things about advertising in the newspaper and the disadvantages about advertising in the newspaper. This was one of the sites that we used and was able to keep referring to for ideas.====

• __Newspapers Go for Advertising__
====This site was helpful througout the entire process of searching for information, pulling information, etc. The site was a great tool and again, helped us to find more information and be more aware of the kinds of things we should be looking for and what kind of ideas to incorporate in our wiki page. It has a lot of information and it was easy to follow and understand.====

• __Pros and Cons of Mass Media__
====Mass Media has a lot of information on the Internet about the topic. It was nice that we found this site becasue it set us up perfect to do a pros and cons of each type of advertising and led us to check things, even not listed on this site such as subliminal message and specific TV advertising procedures.====

• __American Advertising: A brief History__
====Of course, this site was helpful when we posted information about the history of advertising, but it also gave us great background information that we could use. It also was a good basis to start and gave us a great building block to return to when we had questions or needed more ideas.====




 * Citations: **

Berte, Katrien and Els De Bens. “ Newspapers Go For Advertising!” //Journalism Studies.// 6.5 (2008): 692-703. //Academic Search Premier//. Web. 29 Mar. 2011.

McCoy, Scott, Everard, Andrea, Polak, Peter, and Dennis F. Galleta. “The Effects of Online Advertising.” //Communications of the ACM.// 50.3 (2007):84-88. //Academic Search Premier.// Web. 29 Mar. 2011.

Picard G. Robert. “Shifts in  Newspaper Advertising Expenditures and Their Implications For the Future of Newspapers.” //Journalism Studies.// 9.5 (2008): 704-716. //Academic Search Premier. //Web. 29. Mar. 2011. Brassil, Mike. //"Newspaper Advertising - Advantages and Disadvantages"// Web Marketing Place. 2011. Web. 31, March 2011. Lad, Kashmira. //"Pros and Cons of Mass Media"// Buzzle. 2010. Web. 31, March 2011.

Internet Listing. //Reach more solutions.// 2010. Web. 5 Apr. 2011.

Gagan Biyani. Overview of Internet advertising. //The effect of internet advertising, 2006. Web. 5 Apr. 2011.//