Newspaper+Advertising

[|Great Newspaper Ads] According to Berte and Bens, newpapers are a more flexible medium, where coupons and retail ads can reach large audiences as well as local audiences. Newspapers ads allow the reader to maintain control of the ads they are viewing by choosing which ones to read. These types of ads also tend to be more relevant to the readers. However, newspaper advertising is becoming threatened by online ads simply because websites now offer those newspapers online for free (ads included) allowing a significantly larger audience to view them all around the world. This will cost the newspapers because they rely heavily on the revenue gained from ads in actual advertising and the internet is stealing a lot of that revenue, causing a decrease in the amount of ads in newspapers today (Berte and Bens).
 * Basic Information:**

Robert Picard states newspaper advertising is closly related to the economy. If the economy isn't doing so well, they change the amount of spending on advertising. After 1950, more choices as to which ads to look at drastically increased. You now had television, radio, magazines, internet and many others. The "classifieds" portion of newspapers is becoming threatened by the use of online classifieds because it has been proven to be more effective than in print. Today, newspaper advertising has little room for growth because of the drastic increase in online advertising. Soon ads will no longer be placed in newspapers due to the drop in effectiveness and the price of ads would essentially be a waste of money (Picard).
 * Future for Advertising in Newspapers:**

[|Newspaper Advertising]