Pros+and+Cons

=﻿ .............................. __PROS AND CONS OF NEWSPAPER AND MEDIA ADVERTISING__ =

.............................................................................. Newspaper Advertising

 * == PROS .................................................................................................... == || == CONS .............................................................................................. == ||
 * ==**• Almost every home in the United States recieves a newspaper, either from the household or a news stand.**==

**• The newspaper offers a sense of routine. People make time in their day to read the newspaper. It can come as frequently as seven times a week.**
==**• Advertisements can be looked at when ever the viewer has time so people can take their time to really look at your advertisement, wether you want graphics, black and white, color, cut out coupons etc.**== . ..

(All Newspaper Pros Info taken from Brassil, 2011)
|| ==**• All advertisements must compete with each other.**==

**• Typically, newspapers are read once and then thrown away, they will not be exposed to that advertisment again unless it is put into the newspaper again that week or month.**
. . ..

(All Newspaper Cons Info taken from Brassil, 2011)
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................................................................................... Media Advertising

 * == PROS ..................................................................................................... == || == CONS .............................................................................................. == ||
 * ==**• Wide reach to parts all around the world.**==

**• Can be used for educational purposes.**
. . ..

(All Media Pros Info taken from Lad, 2010)
|| ==**• Interpretations can vary from person to person.**==

**• Certains types of media would not be helpful for every advertising product or message.**
..

(All Media Info taken from Lad, 2010)
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